Heather Campbell is passionate about finding the right words, telling compelling stories, editing meticulously, and using writing for good.
I’m a content marketer, writer and editor, seo expert, grammar nerd, word maven, storyteller, and more. I have more 10 years of experience creating everything from web pages and blogs to emails and video scripts (I can shoot and edit videos, too!). I’ve worked on highly technical content for the life sciences industries, profiles on incredible runners, and everything in between. Curiosity drives my work—be that exploring a new-to-me topic on the page or tapping into my audience to understand their questions and needs. Ultimately, I create content that inspires action.
Digital Content Marketing Manager—CRB
2017 – Current
At CRB, I lead the digital content strategy, manage and write copy for the website, edit all blogs (and occasionally write a few), monitor data analytics and content performance, advise on SEO, create email campaigns, and oversee video production, to name a few responsibilities.
Check out a sample of blogs I’ve ghostwritten:
10 resource reduction measures for more efficient and sustainable biopharma facilities
An overview of oral solid dosage manufacturing
12 dos and don’ts when scaling up food production
Cell-based meat: a growing industry…literally
These are a few pieces I’ve edited:
Which is more sustainable: stainless steel or single-use systems?
The difference between aseptic processing and terminal sterilization
The top innovations in animal health pharmaceuticals manufacturing
How to successfully plan and execute your next sustainable building design
Content Writer—Author Accelerator
2022 – 2023
At Author Accelerator—a fast-growing small business that trains and certifies book coaches—I produced blog, email, and social media content designed to drive course enrollments. I also edited a number of videos and assisted with graphic design.
Check out a sample of blogs I wrote:
Why Book Coaching Could Be the Right Career Change for You
The Difference Between a Book Coach and a Developmental Editor
The Different Paths to Publish Your Book
5 Benefits of Attending a Writing Retreat
Freelance Writer—Influence & Co.
2017–2019
Other Publications
As a freelance writer for Influence & Co., I worked with a team of editors and thought leaders across a variety of industries to ghostwrite more than 65 informative and compelling blogs. These were published in many notable outlets, including Entrepreneur, HR.com, Nonprofit PRO, Success, Marketing Daily, HubSpot, Marketo, Recruiter.com, and Cision.
These are a sample of blogs I wrote on behalf of thought leaders:
3 Ways Ecommerce Companies Can Capitalize on Apps
5 Easy Ways Entrepreneurs Can Reduce Stress and Recharge Daily
Keeping Up With Nonprofit Compliance: Is Your Payroll Prepared?
To Innovate Your HR Department, Take a Page From the IT Manual
Why Europe’s data privacy regulations matter for US business owners
Crafting Your Brand? Here Are 3 Things You Haven’t Thought About
Check out a sample of additional blogs I’ve published:
How to Overcome Perfectionism to Achieve Your Writing Goals
Five Tips to Build a Consistent Writing Practice
Five Common First Draft Mistakes (and How to Fix Them)
Train Your Mind Like You Train Your Body
8 Everyday Runners’ Stories to Motivate You in 2021
How to Create a Perfect Role For Yourself at Your Company
Why You Should Outline After Writing Your First Draft
Skills & Expertise
I've supported entrepreneurs, small businesses, and large corporations by creating website copy; writing marketing emails designed to generate leads; and improving search rankings through strategic website management, search engine optimization, and content development.
I taught myself SEO. Then I mastered it and started teaching others.
Grammar rules just make sense to me. I'm a meticulous editor with a keen eye for the bigger picture, too.
I also coach and mentor other writers both in my current full-time role and as a side job. I’ve built a business around guiding other writers to improve their work.